The Market Entry program will focus on selecting the right business opportunity including e-Business, structuing effective communication of the business idea, the five "C's" of marketing, the four "P's" of the marketing mix, the basis of meeting customers' unmet needs and retaining them, and structuring marketing plans and budgets. In short, everything you need to know to successfully bring your product to market, or to introduce an established product in to a new marketplace.

Please Note: Mentre workshops will be beginning again in Feburary 2009 in conjunction with BSI Learning. Please check back soon or sign up to our newsletter.